Established in 2011, HOOD's mark derives from the bold approach and style of internationally acclaimed street artist, Rene Gagnon. Gagnon’s passion for taking risks and daring to be different is what inspires the brand. HOOD’s vision is to appeal to confident and independent consumers with a love of urban art through the context of extreme activities.
Rene Gagnon conceived the brand in 2008 when the 80's graffiti writer turned street artist created a series of paste ups and over 100 paintings that were featured in a solo art exhibit entitled, HOOD. The show title derived from the art creation process, during which Gagnon began to digitally brand what the subjects were wearing with an aptly named clothing line he called, HOOD. The HOOD brand was purely fictitious in 2008, although it appeared to be real. Gagnons' original concept was to feature girls in portrait format wearing hooded sweatshirts. He was attempting to visually articulate an experience he had while walking in a dark alleyway near his studio late at night.
"I saw two hooded figures approaching me while walking to my truck late at night and my guard went up. The figures approached me and removed their hoods. I saw that it was two very innocent looking girls. I thought it was fascinating how I reacted with fear because I couldn't see their faces. So, I wanted to play with the concept of how we react to people when we can't see their face."
HOOD Clothing Inc. will also enhance the brand by offering exclusive limited edition products that feature Gagnons' iconic imagery. Imagery that has made him a respected street and gallery artist amongst his peers and collectors from around the world.